8/22/2023 0 Comments Website analytics benchmarksFor example, tracking sites receive a huge amount of one- time visitors, which is not bad for them. The variations per industry and business type are enormous. Ĭheck the industry averages to assess how your stats fit in. Read this article about Pageviews and learn how to best leverage these metrics. To get more applicable insights, add data such as pageviews and the average monthly number of people visiting your site and see how they relate. Reviewing the number of visitors gives you a rough indication of how much traffic sites attract. How much traffic do sites generate? Website metrics to benchmark: For your benchmarking strategy, you need to choose metrics that provide you with information that helps you understand where your competition is successful and how they reach these achievements.īelow are a list of key questions to ask and the metrics that provide answers. To analyze your website’s performance, you should regularly monitor tons of metrics. īasic website metrics and what they tell you For detailed guidelines, check out our guide on The Why and How of Competitive Benchmarking. We provide you with an overview of the metrics that matter most and explain how to use them. In the lists of benchmarks below, you’ll find averages for key industries online, namely Shopping & eCommerce, Media & Publishers, B2B websites, and Financial Services. Now the big question is: Which of the dozens of website metrics should you track? That’s exactly what we’re here to tell you.įor one, it depends on what you’re selling and who you’re targeting, and secondly, it depends on your category. Now imagine how much more valuable the information becomes when you compare your data to the industry average or the best-in-class. Think about the intel your web page metrics provide and how you use it. Look at the numbers that matter, rather than relying on figures that competing companies publish. Why do website metrics matter?īenchmarking website metrics opens a back door to your competitors’ hidden gardens: effective digital marketing strategies and online successes. Learn which website traffic and engagement metrics to benchmark and why each metric matters. In this article, we’ll show you how using website metrics to benchmark your performance against competitors can benefit your business. You’ll be able to gauge your marketing channels’ performance or your campaign results per traffic source against your competitors. Whether you are benchmarking the performance of small businesses or industry giants, you can use website metrics to evaluate your chances of success, by understanding the market.Ĭombining your competitors’ website metrics with your competitive benchmarking takes you into a new dimension. Website metrics and data analysis on the other hand are relatively new. Benchmarking is as old as a commercial business.
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